Practical guides for selling on cash on delivery
Short, sourced explanations of Meta tracking, COD profitability and launching a store. Each guide relies on how ReadyStore actually works.
Three guides to understand what drives a COD store’s results: Pixel and Conversions API deduplication, the profitability formula (confirmation, delivery, returns, cost per lead) and the checklist to run through before launching ads.
Read before you launch campaigns
Pixel vs Conversions API
Understand the difference between Pixel and Conversions API, and how deduplication prevents double counting.
Learn moreCalculating COD profitability
The formula to estimate a COD offer’s margin, accounting for confirmation, delivery and returns.
Learn moreCOD store launch checklist
What to check before sending ads to a cash-on-delivery store.
Learn moreKeep exploring
Meta Pixel and CAPI
Browser Pixel and server-side Conversions API sharing event IDs, one Pixel per product and preserved attribution.
Learn moreAnalytics and profitability
Order statistics, expenses and a COD profitability calculator to steer your margin.
Learn moreFAQ
Answers to common questions about COD, Meta tracking, languages, domains and operations.
Learn more
Put these guides into practice.
Create your store and apply the launch checklist.