ReadyStore
Create my store
Meta Ads solution

A COD store and tracking built for Facebook Ads

Between the click and the order, everything lost costs budget. ReadyStore polishes the landing page, ties the order to the campaign and sends clean events to Meta.

Create my storeSee Meta tracking
Illustration: sample data
In short

ReadyStore helps Meta advertisers measure COD sales: a fast product page for mobile traffic, a dedicated Pixel per product, events sent by the browser and the Conversions API with a shared event_id, attribution (UTM, fbclid, fbp, fbc) stored with the order, and abandonment behavior chosen per Pixel. ReadyStore doesn’t create or manage your campaigns.

From click to order

Four links to get right

The landing page

A server-rendered product page with a prioritized main image and deferred non-essential scripts, so you don’t lose the mobile visitor before it displays.

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The right product’s Pixel

One Pixel per product: your campaigns, brands and tests don’t share signals.

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Order attribution

UTM, fbclid, fbp, fbc, landing URL and device are stored with the order to tie the sale to the campaign.

What happens to abandonments

For each Pixel you choose whether an abandonment sends no event, a Lead, or a delayed Purchase.

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Reliability

Less dependence on the browser

Blockers, declined consent and restrictive browsers make some Pixel events disappear. The Conversions API sends the same events from the server with the same event_id, and Meta deduplicates.

Server sends go through a persistent queue with automatic retries. Orders flagged as suspected fraud don’t trigger a Purchase, so they don’t pollute your optimization data.

  • Pixel + Conversions API, same event_name and event_id
  • Durable queue with retries
  • No Purchase for a suspected fraudulent order
Illustration: sample data
Before launch

Four checks before the first spend

  1. 1

    Test the journey on mobile

    Open the product page from a phone, fill the form and place a test order.

  2. 2

    Verify the events

    In Meta Events Manager, check reception through both channels and deduplication.

  3. 3

    Choose what happens to abandonments

    Decide, Pixel by Pixel, the event tied to abandoned orders.

  4. 4

    Measure speed

    Test the product page with PageSpeed Insights, blocking Meta so no fake events are sent.

Questions for Meta advertisers

Does ReadyStore connect to my ad account?

ReadyStore sends events to your Pixels via the browser Pixel and the Conversions API. Your campaigns stay managed in Meta Ads Manager.

Can I use a different Pixel per product?

Yes, each product can be linked to its own Pixel, with its own ID and Conversions API access.

Are UTM parameters preserved?

Yes: source, medium, campaign, content and term are stored with the order, along with fbclid, fbp and fbc.

Which events are sent?

PageView, ViewContent, InitiateCheckout, Lead and Purchase. Lead and Purchase go out after the order or abandonment is saved.

Keep exploring

Meta Pixel and CAPI

Browser Pixel and server-side Conversions API sharing event IDs, one Pixel per product and preserved attribution.

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Pixel vs Conversions API

Understand the difference between Pixel and Conversions API, and how deduplication prevents double counting.

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COD store launch checklist

What to check before sending ads to a cash-on-delivery store.

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Send your traffic to a measurable store.

Create your store, add your Pixel and verify your events.

Create my storeRead the launch checklist