How to create a COD online store with ReadyStore: tutorial

What you need to create a COD online store

• Your product: photos, description, selling price and delivery fee. If you haven’t chosen yet, see our method to start a COD ecommerce business without inventory.
• Your logo and, ideally, a primary color.
• Your Meta Pixel (dataset ID) and an access token for the Conversions API, created in Meta Events Manager.
• A domain name if you want to publish on your own address (optional at first).

Steps 1 and 2: create your account and store

Sign up, then log in to the dashboard. In the Boutique > Boutiques (Store > Stores) menu, click “Ajouter Store” (Add store). The form asks for:

• the store name (required);
• a contact email and phone;
• the logo and favicon;
• the currency (required): more than twenty currencies are available;
• the language: French, English or Arabic (displayed right to left);
• the time zone.

To sell in several countries, create one store per market, each with its own currency, language and products. Each store’s menu also offers Dupliquer (Duplicate), handy for adapting an existing store.

Step 3: customize the store

In Boutique > Personnalisation (Customization), four blocks control how the store looks and behaves, with a live preview alongside:

The COD order form on every product page asks for full name and phone, with email and full address optional, and an “order now” button showing the total. It’s short on purpose: every extra field costs orders. For more, see the cash on delivery checkout page.

Steps 4 and 5: create a category and add a product

The product form requires a category and subcategory, so create them first in Configuration > Catégories and Sous catégories (Categories, Subcategories). Then open Produits (Products) and add a product. The main fields:

• Product name, subtitle (optional), category and subcategory;
• Price and Livraison (the delivery fee charged to the customer);
• Short benefits: one per line, shown as bubbles on the page;
• Description, with visual or HTML editor, and images (main and secondary);
• On sale with a sale price, and an optional urgency banner (FOMO);
• Slug, reference and SKU;
• the Product reviews and SEO blocks (meta description in French and Arabic, keywords).

Step 6: build bundle offers and an upsell

In the product form, the Gestion Bundle (Bundle management) block turns on quantity offers. Three offers are provided by default, which you can edit:

The Upsell block offers a complementary product at a new discounted price, right in the order flow. Together, bundles and upsells lift average order value, which helps absorb ad costs. Details on the bundles and upsells page.

Step 7: enter stock

Stock is managed in Gestion de Stock (Stock management), separately from the product form. Enter the quantities actually available at your service center: stock then follows order statuses, so you don’t sell what you don’t have.

Step 8: connect the Meta Pixel and Conversions API

In Configuration > Pixels, click “Ajouter” (Add):

1. a name for the Pixel, so you can recognize it;
2. Dataset ID: your Pixel’s identifier in Events Manager;
3. Access Token: the token that enables server-side sending through the Conversions API;
4. Objective / Meta conversion mode: Purchase or Lead (in Lead mode, this Pixel never sends Purchase);
5. Abandoned order: what Meta receives when a customer leaves their details without confirming. It’s your choice, Pixel by Pixel: in Purchase mode, an immediate “Lead”, “Purchase after 15 min” or “No event”; in Lead mode, “Lead after 15 min” or “No event”;
6. tick Actif (Active) and save.

Then open the product form and pick this Pixel in the Pixel field: each product is linked to one Pixel, and a store can use several. To understand dual browser + server sending, see Meta Pixel vs Conversions API.

Step 9: publish on your domain

Every store has a default subdomain you can use right away. For your own domain, open the store’s menu in Boutique > Boutiques, then Domaine (Domain):

1. enter the custom domain (for example shop.example.com) and save;
2. at your registrar, add the TXT verification record shown (name and value);
3. add the routing: A records (for @ and www) to the address shown for a root domain, or a CNAME for a subdomain;
4. once DNS has propagated, click “Vérifier DNS” (Check DNS): SSL and routing are set up automatically and the status switches to “Actif” (Active).

Step 10: test an order

Open your product page on a phone, pick an offer and fill in the form. The order should appear in Commandes (Orders) with the status “En attente” (Pending). The next statuses are used for processing: in progress, confirmed, handed to shipper, call back later, unreachable, busy, wrong number, cancelled.

Key takeaways

Creating a COD online store with ReadyStore takes ten simple steps: account, store, customization, category, product, offers, stock, Pixel, domain and test order. Before your first ad, go through the COD store launch checklist and check your budget with our guide on COD startup costs. Create your ReadyStore store and follow this tutorial screen by screen.